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Analysis for Marketing Planning
Analysis for Marketing Planning Donald R. Lehmann, Russell S. Winer 0256086818 9780256086812 Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core mark
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Analysis for Marketing Planning by Donald R. Lehmann, Russell S. Winer

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.

Author: Donald R. Lehmann, Russell S. Winer

Language: English

Edition: 2nd

Binding: Paperback

Publisher: Richard D Irwin

Publication Date: 1990-12-01

Our Price: $4.66

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ISBN: 0256086818
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Donald R. Lehmann, Russell S. Winer (Edition: 2nd) Paperback