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Analysis for Marketing Planning
Analysis for Marketing Planning Donald R. Lehmann, Russell S Winer, Russell Winer 0070275475 9780070275478 Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing docume
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Analysis for Marketing Planning by Donald R. Lehmann, Russell S Winer, Russell Winer

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.

Author: Donald R. Lehmann, Russell S Winer, Russell Winer

Language: English

Edition: 5

Binding: Paperback

Publisher: McGraw-Hill/Irwin

Publication Date: 2001-06-30

Our Price: $3.89

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ISBN: 0070275475
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Donald R. Lehmann, Russell S Winer, Russell Winer (Edition: 5) Paperback