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Analysis for Marketing Planning
Analysis for Marketing Planning by Donald Lehmann, Russell Winer 0072865962 9780072865967
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Analysis for Marketing Planning by Donald Lehmann, Russell Winer

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product s environment, customers and competitors.

Author: Donald Lehmann, Russell Winer

Language: English

Edition: 6

Binding: Paperback

Pages: 288

Publisher: McGraw-Hill/Irwin

Publication Date: 2004-08-01

Our Price: $4.29

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ISBN: 0072865962


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Donald Lehmann, Russell Winer (Edition: 6) Paperback


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