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An Introduction to Survey Research, Polling, and Data Analysis
An Introduction to Survey Research, Polling, and Data Analysis by Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen 0803974027 9780803974029
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An Introduction to Survey Research, Polling, and Data Analysis by Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen

This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls.Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation//regression; the ethics of survey research; and how to read and write reports of survey research.

Author: Herbert F. Weisberg, Jon A. Krosnick, Br

Language: English

Edition: 3

Binding: Paperback

Pages: 408

Publisher: SAGE Publications, Inc

Publication Date: 1996-07-16

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ISBN: 0803974027


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Herbert F. Weisberg, Jon A. Krosnick, Br (Edition: 3) Paperback


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