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Airline: A Strategic Management Simulation (4th Edition)
Airline: A Strategic Management Simulation (4th Edition) Jerald R. Smith, Peggy A. Golden 0130654884 9780130654885 For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and useeven for students and instructors
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Airline: A Strategic Management Simulation (4th Edition) by Jerald R. Smith, Peggy A. Golden

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and useeven for students and instructors with no computer experiencethis Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a companys history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

Author: Jerald R. Smith, Peggy A. Golden

Language: English

Edition: 4

Binding: Paperback

Pages: 120

Publisher: Prentice Hall

Publication Date: 2001-08-05

Our Price: $4.09

Quantity:3
ISBN: 0130654884
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Jerald R. Smith, Peggy A. Golden (Edition: 4) Paperback