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Airline: A Strategic Management Simulation (3rd Edition)
Airline: A Strategic Management Simulation (3rd Edition) Jerald R. Smith, Peggy A. Golden 0131058754 9780131058750 Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simula
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Airline: A Strategic Management Simulation (3rd Edition) by Jerald R. Smith, Peggy A. Golden

Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a companys history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructors manual contains instructor and student disks.

Author: Jerald R. Smith, Peggy A. Golden

Language: English

Edition: 3

Binding: Paperback

Publisher: Prentice Hall College Div

Publication Date: 1994-06-20

Our Price: $4.09

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ISBN: 0131058754
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Jerald R. Smith, Peggy A. Golden (Edition: 3) Paperback