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Age of Propaganda: The Everyday Use and Abuse of Persuasion
Age of Propaganda: The Everyday Use and Abuse of Persuasion Anthony R. Pratkanis, Elliot Aronson 0716722119 9780716722113 We live in an age of propaganda. Americans consume 57% of the worlds advertising while representing only 6% of the population, a
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Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony R. Pratkanis, Elliot Aronson

We live in an age of propaganda. Americans consume 57% of the worlds advertising while representing only 6% of the population, and half of our waking hours are spent with the mass media. Persuasion has always been integral to the democratic process -- its how we make decisions, elect governments, do business, and resolve disputes. Increasingly, however, thoughtful discussion is being replaced with simplistic sound bites, manipulative messages, and deceptive propaganda tactics.<P>Drawing on the history of propaganda and modern research in social psychology, the authors examine the tactics used by political campaigners, sales agents, advertisers, televangelists, and demagogues, showing how persuasion influences our behavior and why some techniques work better than others.<P>Thoroughly revised and updated, this new edition covers the medias handling of the Clinton/Lewinsky scandal, recent election campaigns, the rise of talk radio, teen suicide, U.F.O abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Also included is a completely new chapter on how to protect yourself from unwa

Author: Anthony R. Pratkanis, Elliot Aronson

Language: English

Binding: Paperback

Pages: 304

Publisher: W H Freeman & Co (Sd)

Publication Date: 1991-10-01

Our Price: $3.89

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ISBN: 0716722119
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Anthony R. Pratkanis, Elliot Aronson  Paperback