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Aftermarketing
Aftermarketing Terry G. Vavra 0786304057 9780786304059 The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, s
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Aftermarketing by Terry G. Vavra

The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.

Author: Terry G. Vavra

Language: English

Edition: Rev Upd Su

Binding: Paperback

Pages: 292

Publisher: Irwin Professional Pub

Publication Date: 1995-05-01

Our Price: $4.09

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ISBN: 0786304057


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Terry G. Vavra (Edition: Rev Upd Su) Paperback


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