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Adland: Searching for the Meaning of Life on a Branded Planet
Adland: Searching for the Meaning of Life on a Branded Planet James P. Othmer 0767928970 9780767928977 Liars PokermeetsThe Tipping PointmeetsMad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advert
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Adland: Searching for the Meaning of Life on a Branded Planet by James P. Othmer

Liars PokermeetsThe Tipping PointmeetsMad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. Adlandis a book about advertising. Which is to say, its a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously branded planet. On one level its the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insiders look at the astonishing transformation taking place in advertisings hottest idea factories; and an introduction to the people whose job is to know what makes us tick, what makes us lean in, what we think we need and dont know that we want. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands andAdlandbecomes much more: a snapshot of how we live our lives on this earth at this particular moment . . . thirty seconds at a time. Funny, profound, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

Author: James P. Othmer

Language: English

Binding: Paperback

Pages: 336

Publisher: Anchor

Publication Date: 2010-06-01

Our Price: $3.85

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ISBN: 0767928970


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James P. Othmer  Paperback

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