Skip to content

  Home > View Categories > Computers & Technology > by Kara Swisher 0812931912 9780812931914
Stock Image - Actual Cover May Vary by Kara Swisher

In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc.In, Swisher has written a book that captures the secrets of how AOL beat the competition and became the worlds biggest online company.Swisher also reveals the companys behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world.Bill Gates threatened to buy it or bury it.Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival.And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a cyber-cockroach--refused to die.Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media.In tellingthe story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL.But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors.Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as a vibrant virtual community rather than an online shopping center or business tool.Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOLs fight against the Communications Decency Act. Re-creating all of the major moments in AOLs frenzied history, is a fascinating and important inside story about the birth of a new medium, the enterprisinginnovators who are leading it, and the way it is changing our culture.

Author: Kara Swisher

Language: English

Binding: Paperback

Pages: 400

Publisher: Three Rivers Press

Publication Date: 1999-09-15

Our Price: $4.15

ISBN: 0812931912

Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]

Kara Swisher  Paperback

Browse for more products in the same category as this item:

View Categories > Computers & Technology
View Categories > Computers & Technology > History & Culture
View Categories > Computers & Technology > Business Technology
View Categories > Business & Money
View Categories > Business & Money > Industries
View Categories > Business & Money > Economics
Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.