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A Tapestry of Dreams
A Tapestry of Dreams by Roberta Gellis 0515086002 9780515086003
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A Tapestry of Dreams by Roberta Gellis

This practical, easy-to-read book shows how retailers around the world are significantly increasing their profits by offering different customers different prices & benefits according to their value. This differentiation is now possible because of our new ability to capture customer information through such means as frequent shopping cards. CUSTOMER SPECIFIC MARKETING is a how-to book, full of examples, spelling out how to start, pitfalls to avoid, new ways to measure customer activity & value, & offers a range of proven profit-building marketing options. It is a breakthrough in thinking for retailers of all sizes who seek to leapfrog their competitors. Don Peppers, co-author of THE ONE TO ONE FUTURE describes the book as An indispensable primer for retailers who dont want to get left in the dust of the Information Age, & Tom Collins, co-author of THE NEW MAXIMARKETING describes CUSTOMER SPECIFIC MARKETING as a very original & important book-- one that is bound to change the thinking of almost every retailer who reads it. To order CUSTOMER SPECIFIC MARKETING please call 1-800-247-6553.

Author: Roberta Gellis

Language: English

Binding: Mass Market Paperback

Publisher: Jove

Publication Date: 1986-05-01

Our Price: $4.09

ISBN: 0515086002

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Roberta Gellis  Mass Market Paperback

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