A Small Business Guide to Direct Mail: Build Your Customer Base and Boost Profits (Self-Counsel Business Series) by Lin Grensing

Here is a guide for every small business that can see the advantages direct mail marketing offers, but cant see where to start. This user-friendly guide takes the special considerations of small business seriously. It shows how to plan, produce, and execute a high-impact direct-marketing campaign that gets excellent results but doesnt put a big strain on the advertising budget. Includes: <BR>-- Choosing your desired media<BR>-- Analyzing your target market<BR>-- The keys to a successful campaign<BR>-- Common direct mail blunders<BR>-- Postal regulations<BR>-- Renting mailing lists and building a house file<BR>-- Writing an effective direct mail letter<BR>-- Creating a brochure and order form<BR>-- Developing sound customer relations<P>Effective, inexpensive. Financial Post

Author: Lin Grensing

Language: English

Binding: Paperback

Pages: 175

Publisher: Self-Counsel Press, Inc.

Publication Date: 1991-09-01