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A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses
A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses Fred M. Andreas 0313382697 9780313382697 <p><i>A Simple Path to Sustainability: Green Business Strategies for Small and Mediu
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A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses by Fred M. Andreas

<p><i>A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses<i> is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success.</i></p> <p><i>The studies collected here detail each companys journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketingpublic relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.</i></p

Author: Fred M. Andreas

Language: English

Edition: 1

Binding: Hardcover

Pages: 253

Publisher: Praeger

Publication Date: 2011-03-03

Our Price: $4.75

Quantity:1
ISBN: 0313382697


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Fred M. Andreas (Edition: 1) Hardcover


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