Home > Binding > Hardcover >

A Most Fortunate Ship: A Narrative History of Old Ironsides
A Most Fortunate Ship: A Narrative History of Old Ironsides Tyrone G. Martin 0871060337 9780871060334 Praise for the book that rewrote the rules of advertisingPZymans thorough, thoughtful words might be the kickinthepants the industry needs.BRPublish
Stock Image - Actual Cover May Vary
 

A Most Fortunate Ship: A Narrative History of Old Ironsides by Tyrone G. Martin

Praise for the book that rewrote the rules of advertisingPZymans thorough, thoughtful words might be the kickinthepants the industry needs.BRPublishers WeeklyPThe writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section.BRLibrary JournalPIf you ever dreamed of having a power lunch with the oneandonly Z, this book is the next best thing. Make sure you keep notes as Sergio drops his pearls of wisdom on the truth of advertising and beyond.BRBernd Schmitt, author, Experiential MarketingP[Zyman] returns to the foundations of advertising, which he drills into rock. He buildsor rebuildsthe house of marketing from the ground up.BRSir Martin Sorrell, Group Chief Executive, WPPPI hope CEOs read this book. They will stop wasting their precious dollars on 30second commercials and start doing some real marketing.BRPhilip Kotler, S.C. Johnson amp; Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, author, Kotler on Marketing and Marketing Insights from A to ZPSergio is one of the few who recognize that the real problem with advertising is that the process itself is broken. And he is the only man in the history of the industry courageous (or insane) enough to attempt to change it.BRSam Hill, cofounder, Helios Consulting Group, author, Sixty Trends in Sixty MinutesPSergio Zyman is toughminded and irreverent. His insights into the evolution of advertising are vital for anyone building a business.BRJohn J. Dooner Jr., Chairman and CEO, McCannErickson Worldgroup

Author: Tyrone G. Martin

Language: English

Edition: First Edition

Binding: Hardcover

Publisher: Globe Pequot Press

Publication Date: 1980-01-01

Our Price: $4.09

Quantity:(Out of Stock)
ISBN: 0871060337
Quantity:

Description
 
Tyrone G. Martin (Edition: First Edition) Hardcover


Browse for more products in the same category as this item:

Binding > Hardcover
Binding