A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger 1632861054 9781632861054
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To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, beautifully--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask Why?

Bergers surprising findings reveal that even though children start out asking hundreds of questions a day, questioning falls off a cliff as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isnt encouraged--and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. Theyve mastered the art of inquiry, raising questions no one else is asking--and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them--by starting with a beautiful question.

Author: Warren Berger

Language: English

Binding: Paperback

Pages: 272

Publisher: Bloomsbury USA

Publication Date: 2016-09-13


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