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A Little Less Conversation: Connecting with Customers in a Noisy World
A Little Less Conversation: Connecting with Customers in a Noisy World Tom Asacker 098017452X 9780980174526 In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how todays successful brands are differe
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A Little Less Conversation: Connecting with Customers in a Noisy World by Tom Asacker

In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how todays successful brands are different from others, much different! Youll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees. Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.

Author: Tom Asacker

Language: English

Edition: First

Binding: Paperback

Publisher: Paramount Market Publishing, Inc.

Publication Date: 2008-09-15

Our Price: $3.89

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ISBN: 098017452X
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Tom Asacker (Edition: First) Paperback