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10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work
10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work Barry H Cohen 1598690825 9781598690828 Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad c
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10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work by Barry H Cohen

Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they cant be outspent.

Author: Barry H Cohen

Language: English

Binding: Paperback

Publisher: Adams Media

Publication Date: 2006-08-10

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ISBN: 1598690825
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Barry H Cohen  Paperback


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